Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.
A) consumer promotion
B) push strategy
C) backward flow
D) reverse flow
E) pull strategy

Question

Quizplus · Accepted Answer

This is an example of a push strategy, where the company is incentivizing its intermediaries (distributors) to carry the product by offering them a free refrigerator. This helps push the product into the market through the intermediaries.

Total Beverages, a Maker of Fruit Juices and Health Drinks