A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?
A) channel integration
B) mass customization
C) online personalization
D) push strategy
E) internal marketing

Question

Quizplus · Accepted Answer

Channel integration refers to the process of providing customers with a seamless shopping experience across all available channels. In this case, the company is integrating their online and retail channels by allowing customers to place orders online and pick them up from a physical location, creating a convenient and efficient shopping experience.

A Computer Manufacturing Company Allows Customers to Place Orders Online