A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.

Question

Quizplus · Accepted Answer

A pull strategy is more effective when there is high brand loyalty, and the product's benefits need to be communicated to the consumer, encouraging them to actively seek out the product, rather than making an impulse decision in the store.

A Pull Strategy Is Particularly Appropriate When There Is Low