Which of the following channel functions constitute only a backward flow?
A) movement of physical goods
B) placing orders with manufacturers
C) persuasive communication
D) storage of physical goods
E) overseeing actual transfer of ownership

Question

Quizplus · Accepted Answer

Placing orders with manufacturers is a function that involves a backward flow as it involves transmitting information and requests from downstream members of the channel to upstream members such as manufacturers or suppliers. A backward flow involves the movement of information, such as orders, requests, feedback, and even financing or payment, from downstream members of the channel to upstream members. The other options involve either forward or two-way flows of goods, services, or communication.

Which of the Following Channel Functions Constitute Only a Backward