Intensive distribution is becoming a mainstay for specialists looking for an edge in markets increasingly driven by price.

Question

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Intensive distribution is a strategy used by manufacturers to get their products into as many outlets as possible. It is more commonly associated with mass-market products rather than specialists looking for an edge, as specialists often focus on selective or exclusive distribution to maintain a brand image or target specific market segments.

Intensive Distribution Is Becoming a Mainstay for Specialists Looking for an Edge