Alcart Solutions is a large distributor of Aldor phones in Canada. The company distributes products to various retailers in the New Brunswick province. Recently Aldor received several complaints from its retailers that their orders are not delivered on time. They also complain that Alcart offers preferential treatment to some of the other retailers in the region. This is an example of ________ conflict.
A) multichannel
B) horizontal
C) vertical
D) intermediate
E) parallel

Question

Quizplus · Accepted Answer

Vertical conflict refers to conflict between different levels in a distribution channel. In this scenario, there is a conflict between the manufacturer (Aldor) and the distributor (Alcart) over delivery schedules and preferential treatment offered to certain retailers. This is an example of vertical conflict as it occurs between different levels in the distribution channel.

Alcart Solutions Is a Large Distributor of Aldor Phones in Canada