Pricing cues such as sale signs and prices that end in 9 are more influential when consumers are experienced in the category.

Question

Quizplus · Accepted Answer

Pricing cues such as sale signs and prices that end in 9 are typically more influential on less experienced consumers, as they rely more on these cues to make judgments about the value and quality of products. Experienced consumers are more likely to rely on their knowledge and past experiences.

Pricing Cues Such as Sale Signs and Prices That End