Starbucks, Aveda, and BMW have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy.
A) market-skimming
B) market-penetration
C) survival
D) market share maximization
E) product-quality leadership

Question

Quizplus · Accepted Answer

These companies are using a product-quality leadership strategy, which involves offering high-quality products at premium prices to create a loyal customer base that perceives their products as luxurious and superior.

Starbucks, Aveda, and BMW Have Been Able to Position Themselves