Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from five other companies. In the past, it has also failed to keep up with the changing consumer wants. In such a situation, what should be its main objective?

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The Answer of Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from five other companies. In the past, it has also failed to keep up with the changing consumer wants. In such a situation, what should be its main objective?