When museums charge a lower admission fee to students and senior citizens, this form of price discrimination is known as ________ pricing.
A) location
B) channel
C) customer-segment
D) special-customer
E) loss-leader

Question

Quizplus · Accepted Answer

Customer-segment pricing involves charging different prices to different groups of customers based on their willingness to pay, demographics, or other characteristics. In this case, the museum is charging lower prices to students and senior citizens, who may have less disposable income than other visitors. This is a common example of customer-segment pricing in the cultural sector.

When Museums Charge a Lower Admission Fee to Students and Senior