When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing.
A) product-form
B) loss-leader
C) special event
D) channel
E) location

Question

Quizplus · Accepted Answer

Channel pricing involves setting different prices for the same product based on the distribution channel through which it is sold, such as a restaurant or vending machine.

When Coca-Cola Carries a Different Price Depending on Whether the Consumer