________ works by listing all the normal assumptions about an entity and then turning them around.
A) Lateral marketing
B) Attribute listing
C) Reverse assumption analysis
D) Forced relationships
E) Morphological analysis

Question

Quizplus · Accepted Answer

Reverse assumption analysis works by taking all of the typical assumptions about an entity and then reversing them in order to generate new and innovative ideas. This technique is often used in brainstorming and creative problem-solving sessions.

________ Works by Listing All the Normal Assumptions About an Entity