Jake had an appointment at the doctor's office, but couldn't make it on time due to traffic. By the time he arrived, the doctor had already begun with the next patient. This illustrates the ________ of services.
A) variability
B) heterogeneity
C) perishability
D) intangibility
E) homogeneity

Question

Quizplus · Accepted Answer

Perishability refers to the fact that services cannot be stored or saved for later use. In this scenario, Jake missed his appointment and therefore the service (the doctor's time and attention) could not be used or rescheduled for a later time by him.

Jake Had an Appointment at the Doctor's Office, but Couldn't