Bic's Wite-out phased out unprofitable outlets and reduced communications to the minimal level needed to retain hard-core loyals because it was in the maturity stage of the product life cycle.

Question

Quizplus · Accepted Answer

The strategies described, such as phasing out unprofitable outlets and reducing communications to the minimal level, are more indicative of actions a company might take during the decline stage of the product life cycle, not the maturity stage. In the maturity stage, companies typically focus on differentiation and maximizing profit while defending market share, rather than scaling back operations significantly.

Bic's Wite-Out Phased Out Unprofitable Outlets and Reduced Communications to the Minimal