Which of the following is a marketing advantage of strong brands?
A) no vulnerability to marketing crises
B) more elastic consumer response to price increases
C) guaranteed profits
D) additional brand extension opportunities
E) more inelastic consumer response to price decreases

Question

Quizplus · Accepted Answer

Strong brands have the advantage of being able to extend their brands into new product categories or markets with greater ease, as consumers are more likely to trust and recognize the brand. This can lead to increased revenue and competitiveness. Choices A, C, and E are incorrect as they are not necessarily true for all strong brands and may depend on various factors such as the industry, competition, and consumer behavior. Choice B is also incorrect as strong brands often have more inelastic consumer response to price increases due to their perceived higher value and quality.

Which of the Following Is a Marketing Advantage of Strong