With respect to the brand building pyramid, the branding objective of developing deep, broad brand awareness corresponds to which of the following "building block levels"?
A) resonance
B) imagery
C) performance
D) salience
E) judgment

Question

Quizplus · Accepted Answer

Developing deep, broad brand awareness corresponds to the "salience" building block level in the brand building pyramid, which is the foundation of brand building and focuses on creating brand recognition and awareness among consumers.

With Respect to the Brand Building Pyramid, the Branding Objective