With respect to the "six brand building blocks," brand ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it.
A) imagery
B) judgment
C) resonance
D) salience
E) performance

Question

Quizplus · Accepted Answer

Resonance describes the relationship between customers and the brand, including how loyal they are and how well they feel the brand aligns with their values and lifestyles. Imagery refers to the visual and sensory aspects of the brand, judgment pertains to the customer's overall evaluation of the brand, salience measures the brand's prominence in the customer's mind, and performance assesses the brand's functional attributes.

With Respect to the "Six Brand Building Blocks," Brand ________