With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop positive and accessible reactions?
A) resonance
B) salience
C) imagery
D) performance
E) feelings

Question

Quizplus · Accepted Answer

At the "feelings" level of the brand building pyramid, consumers develop emotional responses and reactions to the brand. This stage is about creating positive feelings and accessible reactions that can influence consumer behavior and preferences towards the brand.

With Respect to the Brand Building Pyramid, at Which of the Following