If a consumer who is trying to decide between alternatives believes that a particular brand delivers acceptable product performance and can be shortlisted, she is in the ________ level of the BrandDynamics Pyramid.
A) presence
B) relevance
C) performance
D) advantage
E) bonding

Question

Quizplus · Accepted Answer

The consumer's belief that a particular brand delivers acceptable product performance indicates that she has reached the performance level of the BrandDynamics Pyramid. At this level, consumers have rational and functional relationships with the brand, and their decisions are primarily based on product performance and quality.

If a Consumer Who Is Trying to Decide Between Alternatives