A consumer who expresses rational and emotional attachments to a brand to the exclusion of most other brands has reached the ________ level in the BrandDynamics Pyramid.
A) advantage
B) relevance
C) presence
D) performance
E) bonding

Question

Quizplus · Accepted Answer

The bonding level in the BrandDynamics Pyramid represents the highest level of brand loyalty, where consumers have developed emotional and rational attachments to a brand, often to the exclusion of most other brands. At this level, the brand has become a part of the consumer's identity and the consumer feels a deep connection with the brand.

A Consumer Who Expresses Rational and Emotional Attachments to a Brand