High levels of brand ________, or the extent to which consumers feel they are "in sync" with the Fox News brand and engagement in Fox News programs, often leads to greater recall of the ads Fox News runs.
A) salience
B) feelings
C) judgments
D) resonance
E) imagery

Question

Quizplus · Accepted Answer

Resonance refers to the extent to which consumers feel connected with a brand or a message, and their engagement with it. The statement mentions consumers feeling "in sync" with the Fox News brand and engaging in Fox News programs, which aligns with the concept of resonance.

High Levels of Brand ________, or the Extent to Which