Brand salience ________.
A) is customers' emotional responses and reactions with respect to the brand
B) is how often and how easily customers think of the brand under various purchase or consumption situations
C) is how well the product or service meets customers' functional needs
D) describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs
E) describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it

Question

Quizplus · Accepted Answer

Brand salience refers to how easily and frequently customers think of a brand when they encounter a related product or service. It does not necessarily encompass emotional responses or functional needs.

Brand Salience ________