According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address the question "Do I know about this brand?"
A) relevance
B) presence
C) performance
D) advantage
E) bonding

Question

Quizplus · Accepted Answer

The step that would address the question "Do I know about this brand?" is presence, which refers to the level of familiarity consumers have with the brand. It is the first step of the BRANDZ model and focuses on increasing awareness and recognition of the brand.

According to the BRANDZ Model of Brand Strength, Brand Building