According to the BrandAsset^® Valuator model, which of the components of brand equity measures the breadth of a brand's appeal? A) differentiation B) relevance C) esteem D) knowledge E) value

Question

Quizplus · Accepted Answer

The relevance component of brand equity measures the breadth of a brand's appeal by assessing its personal appropriateness and connection with consumers' needs and wants.

According to the BrandAsset® Valuator Model, Which of the Components

According to the BrandAsset^® Valuator Model, Which of the Components