Aromas Inc. introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the BrandDynamics Pyramid?
A) presence
B) bonding
C) relevance
D) performance
E) advantage

Question

Quizplus · Accepted Answer

Sarah is at the "presence" level because her purchase decision was influenced by a friend's recommendation, indicating initial awareness rather than a personal connection or preference for the brand.