The competitive frame of reference defines which other brands that a brand competes with.

Question

Quizplus · Accepted Answer

The competitive frame of reference is the set of brands that a consumer considers as alternatives to a particular brand. It helps in identifying the main competitors and understanding the brand's competitive position in the market. Thus, the statement that the competitive frame of reference defines which other brands a brand competes with is true.

The Competitive Frame of Reference Defines Which Other Brands That