________ refers to the products or sets of products with which a brand competes and which function as close substitutes.
A) Consumer profitability analysis
B) Competitive frame of reference
C) Category membership
D) Value membership
E) Demand field

Question

Quizplus · Accepted Answer

Category membership refers to the products or sets of products with which a brand competes and which function as close substitutes.

________ Refers to the Products or Sets of Products with Which