The two basic forms of points-of-parity are ________ points-of-parity and ________ points-of-parity.
A) conceptual; competitive
B) strategic; conceptual
C) category; deliverable
D) competitive; peculiar
E) category; competitive

Question

Quizplus · Accepted Answer

The two basic forms of points-of-parity are category points-of-parity and competitive points-of-parity. Category points-of-parity refer to the basic elements a brand must be perceived to equal the competition in order to be considered a legitimate competitor, while competitive points-of-parity are those characteristics or benefits intended to negate competitors' points-of-difference.

The Two Basic Forms of Points-Of-Parity Are ________ Points-Of-Parity and ________

The Two Basic Forms of Points-Of-Parity Are Points-Of-Parity and