The three criteria that determine whether a brand association can truly function as a point-of-difference include desirability, ________, and differentiability.
A) discrimination
B) customerization
C) implementation
D) deliverability
E) demand

Question

Quizplus · Accepted Answer

The three criteria that determine whether a brand association can truly function as a point-of-difference are desirability, deliverability, and differentiability. Deliverability refers to whether the brand can actually deliver on the promised benefits or attributes. Thus, the correct answer is D - deliverability. The other options are not the correct criteria for determining if a brand association can function as a point-of-difference.

The Three Criteria That Determine Whether a Brand Association Can