American Express' "World-Class Service, Personal Recognition," Mary Kay's "Enriching women's lives," Hallmark's "Caring Shared," and Starbucks' "Rewarding Everyday Moments" are examples of brand ________.
A) mantras
B) parity
C) identity
D) architecture
E) extension

Question

Quizplus · Accepted Answer

These phrases are all examples of brand mantras, which are short, memorable phrases that capture the essence of a company's brand and help to guide its marketing efforts.

American Express' "World-Class Service, Personal Recognition," Mary Kay's "Enriching Women's