As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?
A) to point out competitors' points-of-difference
B) to emphasize competitors' points-of-difference
C) to rationalize competitors' perceived points-of-difference
D) to globalize competitors' perceived points-of-difference
E) to negate competitors' perceived points-of-difference

Question

Quizplus · Accepted Answer

The purpose of competitive points-of-parity is to negate competitors' perceived points-of-difference by showing that your product or brand can deliver the same benefits or features, thereby reducing the uniqueness or superiority of the competitor's product or brand. This helps to level the playing field and make your product or brand more appealing to customers who may be considering your competitor.

As a Marketing Manager, Which of the Following Would Be