________ are associations designed to overcome perceived weaknesses of the brand.
A) Conceptual points-of-parity
B) Category points-of-difference
C) Competitive points-of-parity
D) Competitive points-of-difference
E) Category points-of-parity

Question

Quizplus · Accepted Answer

Competitive points-of-parity are associations designed to overcome perceived weaknesses of the brand and establish essential similarities and compatibility with other brands in the same category. This helps to meet the basic requirements of the customers and offer value for money.

________ Are Associations Designed to Overcome Perceived Weaknesses of the Brand