Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?
A) channel differentiation
B) services differentiation
C) employee differentiation
D) image differentiation
E) product differentiation
Correct Answer:
Verified
Q50: _ are associations designed to overcome perceived
Q51: A marketer that wants to anchor a
Q52: For brands in more stable categories where
Q53: Brand _ are short, three- to five-word
Q54: Points-of-parity are important while designing brand mantras
Q56: A brand mantra should be _.
A) original,
Q57: _ are visual representations of consumer perceptions
Q58: A _ advantage is one that a
Q59: A brand _ is a translation of
Q60: Brand mantras typically are designed to capture
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