A brand mantra should be ________.
A) original, ambiguous, and straightforward
B) unique, complex, and inspirational
C) communicative, simple, and inspirational
D) competitive, sensitive, and simple
E) unique, sensitive, and explanatory

Question

Quizplus · Accepted Answer

A brand mantra should be communicative, simple, and inspirational. It should be easily understood and memorable, while also encapsulating the essence of the brand's identity and values. Ambiguity, complexity, and competition are not effective for a brand mantra, while sensitivity and explanation are not necessarily required.

A Brand Mantra Should Be ________