________ are visual representations of consumer perceptions and preferences.
A) Brand narratives
B) Share of mind variables
C) Perceptual maps
D) Exemplars
E) Points-of-parity

Question

Quizplus · Accepted Answer

Perceptual maps are used to plot consumer perceptions and preferences for a given product or service. They are often used in marketing research to help companies understand how consumers view their brand compared to competitors in the marketplace.

________ Are Visual Representations of Consumer Perceptions and Preferences