Brand ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents.
A) mantras
B) symbols
C) logos
D) alliances
E) extensions

Question

Quizplus · Accepted Answer

Mantras are short, three- to five-word phrases that capture the essence or spirit of the brand and help employees understand the brand's positioning. Symbols and logos are visual representations of the brand, while alliances and extensions refer to partnerships and brand expansions respectively.

Brand ________ Are Short, Three- to Five-Word Phrases That Capture