Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald's, what is the POD?

Question

Quizplus · Accepted Answer

The POD (point of difference) for Subway restaurants is their positioning as a healthier alternative to traditional fast food options, such as McDonald's. While taste, convenience, and brand may also be important factors, Subway's primary focus on health sets it apart from its competitors within the quick-serve restaurant category. Price is not necessarily a point of difference, as many fast food chains offer similar price points.

Subway Restaurants Are Positioned as Offering Healthy, Good-Tasting Sandwiches