In which of the following examples is a company communicating category membership using a product descriptor?
A) Use Zipex for quick and thorough cleaning.
B) Barry's Oats, when you want nutrition and flavor.
C) Clarity offers you the best prices for the best quality.
D) Choose Grissom's for an unparalleled shopping experience.
E) Chloe: All you need for a beautiful you.

Question

Quizplus · Accepted Answer

Barry's Oats is communicating that they belong to the category of nutritious and flavorful foods through the descriptor "when you want nutrition and flavor." The other options do not use a product descriptor to communicate category membership.

In Which of the Following Examples Is a Company Communicating