Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________.
A) relying on the product descriptor
B) comparing to exemplars
C) announcing category benefits
D) communicating deliverability variables
E) identifying counter examples

Question

Quizplus · Accepted Answer

By announcing the category benefits, industrial tools and antacids are reinforcing the perception of their brand's category membership. The use of durability for industrial tools and efficacy for antacids are key benefits that consumers associate with their respective categories.

Industrial Tools Claiming to Have Durability, and Antacids Announcing Their