Occasionally, a company will be able to straddle two frames of reference with one set of points-of-difference and points-of-parity.

Name: Occasionally, a company will be able to straddle two frames of reference with one set of points-of-difference and points-of-parity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is possible for a company to have points-of-difference and points-of-parity that appeal to two different frames of reference. However, this is rare and requires careful strategic positioning and marketing.

Occasionally, a Company Will Be Able to Straddle Two Frames