Companies cannot achieve differentiation by differentiating their channels, as this is not the purpose of a distribution channel.

Question

Quizplus · Accepted Answer

Companies can achieve differentiation by selecting and utilizing different types of distribution channels that align with their overall strategy and target market. The channels themselves may not be the sole basis for differentiation, but they can certainly contribute to it.

Companies Cannot Achieve Differentiation by Differentiating Their Channels, as This