Competitive advantage is a company's ability to perform in one or more ways that competitors cannot or will not match.

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Competitive advantage refers to a unique set of advantages that a company possesses which sets it apart from its competitors in terms of performance, quality, innovation, branding, or cost. These advantages can be difficult for others to replicate or match, giving the company an edge in the market.

Competitive Advantage Is a Company's Ability to Perform in One