One of the ways to communicate category membership is to rely on the product descriptor, like when Ford positioned its Freestyle automobile, which combined the attributes of an SUV, a mini-van, and a station wagon, as a "sports wagon."

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The statement is true. One way to communicate category membership is through the product descriptor, as exemplified by Ford's positioning of the Freestyle as a "sports wagon."

One of the Ways to Communicate Category Membership Is to Rely