Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to people's memories, associations, and stories.
A) cultural branding
B) narrative branding
C) brand journalism
D) emotional branding
E) personal branding

Question

Quizplus · Accepted Answer

In the given sentence, the authors Randall Ringer and Michael Thibodeau refer to branding based on deep metaphors that connect with people's memories, associations, and stories. This reflects the concept of narrative branding, which focuses on creating a compelling brand story that resonates with the customers on an emotional level. Hence, the correct answer is option B, i.e., narrative branding.

Randall Ringer and Michael Thibodeau See ________ as Based on Deep