Identify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.
A) the product concept
B) the production concept
C) the selling concept
D) the marketing concept
E) the holistic marketing concept

Question

Quizplus · Accepted Answer

The marketing concept emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy. This philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.

Identify the Concept That Emerged in the Mid-1950s as a Customer-Centered