In response to threats from such companies as Amazon.com, E*TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This is known as ________.
A) reintermediation
B) disintermediation
C) retail transformation
D) e-collaboration
E) new-market synchronization

Question

Quizplus · Accepted Answer

Reintermediation refers to the addition of online services by existing manufacturers and retailers to counter the threat from online-only companies. This involves adding intermediaries (in this case, online platforms) back into the supply chain or distribution channels.

In Response to Threats from Such Companies as Amazon