Showrooming is associated with which of the following new consumer capabilities?
A) Consumers can tap into social media to share opinions and express loyalty.
B) Consumers can actively interact with companies.
C) Consumers can use the Internet as a powerful information and purchasing aid.
D) Consumers can reject marketing they find inappropriate.
E) Consumers can communicate on the move.

Question

Quizplus · Accepted Answer

Showrooming refers to the practice of examining merchandise in a traditional brick-and-mortar retail store and then buying it online for a lower price. This behavior is made possible by the new consumer capability of using the Internet as a powerful information and purchasing aid.

Showrooming Is Associated with Which of the Following New Consumer