Which of the following holds that consumers prefer products that are widely available and inexpensive?
A) the product concept
B) the production concept
C) the selling concept
D) the performance concept
E) the marketing concept

Question

Quizplus · Accepted Answer

The production concept holds that consumers prefer products that are widely available and inexpensive. This concept focuses on maximizing production efficiency and reducing costs to offer products at lower prices than competitors.

Which of the Following Holds That Consumers Prefer Products That