When eBay and Amazon.com cut out the majority of middlemen that normally would participate in the exchange process, it is an example of ________.
A) deregulation
B) reverse auctioning
C) reintermediation
D) disintermediation
E) diversification

Question

Quizplus · Accepted Answer

Disintermediation is the process of eliminating the middlemen involved in the exchange process between buyers and sellers. eBay and Amazon.com have largely cut out middlemen and directly connect buyers and sellers through their online platforms, making it an example of disintermediation.

When EBay and Amazon