Digital technology is fueling massive reintermediation, like when Apple, Sony, and Samsung released a stream of entertainment devices from smart phones to LED TVs and tablets.

Question

Quizplus · Accepted Answer

Reintermediation refers to the reintroduction of an intermediary between consumers and suppliers, while the example given illustrates technological innovation and product development, not the process of reintermediation.

Digital Technology Is Fueling Massive Reintermediation, Like When Apple, Sony